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Branding

Identity systems, naming, and the guidelines to keep them consistent across every touchpoint - from a van livery to a login screen.

Guidelines

We start with positioning workshops, competitor audits and (where needed) naming exploration — so every visual decision that follows is grounded in who you’re actually trying to reach, not guesswork.

  • Stakeholder interviews to surface what makes the business genuinely different
  • Competitor and category audit across visual identity and tone of voice
  • A positioning statement and messaging pillars the whole team can use
  • Naming exploration and trademark screening, where a new name is needed

Visual identity

Logo suite, colour palette, typography and an imagery direction, stress-tested across real applications – a van livery, a login screen, a social post – before anything is signed off.

  • Concept development across two or three genuinely distinct directions
  • Primary and secondary logo lockups, favicon and social avatar variants
  • A colour palette and type pairing chosen for legibility, not just looks
  • Mockups on real applications (vehicle, packaging, screen) before final sign-off

Guidelines

A living brand guide covering logo usage, colour and type rules, voice and tone, and do/don’t examples — built so new hires or freelancers can apply it correctly without asking us first.

  • Logo clear-space, minimum size and misuse examples
  • Colour values across print, web and screen (HEX, RGB, CMYK, Pantone)
  • Voice and tone guidance with example copy in different contexts
  • A living web-based version so the guide stays current as the brand grows

Rollout

Hands-on application of the new system across signage, stationery, packaging, email and digital touchpoints, plus templates so your team can keep producing on-brand material after we’re done.

  • Business cards, letterheads, email signatures and internal templates
  • Signage and vehicle livery artwork, print-ready for suppliers
  • Social media templates and a starter content kit
  • A short handover session with your team on how to use everything